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How to Become a Career Coach: 3 Success Stories

When you hear the term “coaching,” it’s easy to think of the whistle-blowing leader of your child’s little league team or a motivational life coach who pens self-help books.

Yet a stream of young professionals are now giving that term new meaning. They are spinning off parts of their businesses — and even creating whole new businesses — on the idea of coaching a specific skill, tool or industry.

How did they get started? Where did they find clients? And, perhaps the most perplexing question in the work-for-yourself world, how did they decide what to charge?

We talked to three pioneers in the career coaching world about how they got to where they are and what they want to do next.

Coaching the Business of Freelance Writing

Jenni Gritters and Wudan Yan, The Writers’ Co-op

Freelance writers Jenni Gritters and Wudan Yan both got into coaching after a continued flurry of requests for advice. Both have a presence on social media and had written viral articles about their professional experiences.

For Gritters, it was a piece she wrote on Medium in June 2019 with an eminently clickable headline: “How I made $120,000 in my first year as a freelance writer.” For Yan, it was a piece published around the same time about her saga of successfully extracting late fees from publications that were late paying her. In both cases, Yan and Gritters found themselves inundated with requests from people who wanted to “pick their brains” and ask for career advice.

At some point, they both decided that offering their time for free was not financially sustainable.

To streamline their advice in one place, Yan and Gritters decided to start a podcast, The Writers’ Co-op, which has since become a guidebook for freelancers with worksheets, webinars and even coaching. They also started their own individual coaching businesses, offering one-hour sessions with prospective and experienced freelancers.

A woman smiles outside while sitting next to a flower bush with white flowers on it.

Finding clients was never too much of an issue. Yan’s and Gritters’ relative internet fame assured some level of success. But deciding what to focus on and how much to charge posed bigger problems. Both Yan and Gritters lowballed their rates at first — Yan was charging $35 a session while Gritters was charging $50. Both have since raised their fees: Gritters is at $150 while Yan is at $200.

They advise being realistic about how much work coaching will take and charge accordingly. Remember that a one-hour coaching session does not just take one hour: It takes time to schedule the session, prepare for it and send a follow-up email with tangible guidance, as Yan and Gritters do.

Remember, also, to be thoughtful about what topics you choose to coach. Although Gritters was a longtime editor and once taught high school journalism, she knew she did not want to teach the creative elements of writing. She wanted to save her creative energy for her own work. Instead, she focuses her coaching on the business of freelancing.

Coaching Social Media for Nonprofits

Dana Snyder, Positive Equation

When Dana Snyder initially started her own social media marketing business for nonprofits four years ago, she wanted to emulate an agency. Her plan was to be on monthly retainers with nonprofits managing their social media.

But once those contracts ended, she quickly saw that her clients went back to their previous practices. She wanted to help them long-term.

Much like Gritters and Yan, it was a sort of serendipity that pushed Snyder into coaching. In the first year of her business, a nonprofit reached out asking if she would be willing to work with an internal employee. The leaders knew enough to know what they didn’t know — and that was social media and the digital world.

The coaching paid off. At the end of the year, the nonprofit’s CEO reached out to Snyder to tell her that they had had unprecedented success on social media channels.

Since then, Snyder has made the pivot from the agency model to business coaching and speaking engagements. In a twist of fate, 2020 was the first year Snyder decided to focus 100 percent of her business on online courses, coaching and speaking engagements.When COVID-19 hit, she saw a rush of demand for virtual professional development sessions and planning virtual events.

She offers pre-recorded online courses for purchase on topics like Facebook and Instagram, planning a virtual event and reaching ideal donors. Those range from about $39 to $70 per course. She also offers social media audits to nonprofits, which function as a one-time coaching session. Snyder asks about an organization’s business goals, researches their competitors and the nonprofit’s own content before presenting them with digital strategies for the future. Those start at $1,000.

But in the age of COVID-19, Snyder has found real success in webinars. She offers professional development series for nonprofits that can book her as a speaker. She also received the unique opportunity to become an approved speaker through CharityHowTo, a site that connects nonprofits with relevant webinars. That has both increased her presence in the community and taught her more about how to make an engaging presentation.

Snyder is an example of the power of having a diversified revenue stream — audits, online courses and speaking engagements — at a variety of price ranges.

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Coaching How to Pitch to News Outlets and Brands

Austen Tosone, Keep Calm and Chiffon

Austen Tosone did not initially become a full-time freelancer by choice. After getting laid off from two different magazine jobs, Tosone decided to pursue her blog, Keep Calm and Chiffon, and while writing freelance full-time.

As her work was getting published in publications like Refinery29, Teen Vogue, Bustle and The Zoe Report, she started receiving messages from people wondering how she got there.

“I really want to get into pitching magazines,” they would say, “and I would love any advice.”

But Tosone didn’t have the time to answer every one-off message. She decided to compile a resource that she could hand off to anyone with questions — for a price. That’s how she created her e-book, “Right On Pitch.”

The e-book focuses on the making of a successful pitch and looks at pitching brands and publications. She also has a section on negotiating rates. The book is priced at $9, which Tosone reasoned would be the cost of an actual coffee date, if each person who messaged her were actually able to take her out for coffee.

A woman sits at her home desk.

Tosone also learned the power of sharing your work with a small group before releasing it out into the world. Before launching her e-book, she shared it with about 12 beta-testers of freelance writers and influencers to get feedback. That helped her tweak the product to be ready to go.

The bulk of Tosone’s marketing for the e-book occurs on her own social media platforms, but she has paid to advertise in freelance writer Sonia Weiser’s Opportunities of the Week newsletter. She continues to do that, because she’s seen a good return from that $25 investment.

On top of her freelance writing career, Tosone now works full-time as a beauty content director at Jumprope, a company that helps users create how-to videos. But she’s still managed to find time to grow her e-book sales. In 2019, the e-book made up nine percent of her total freelance income. In 2020, it grew to 16 percent.

Tosone found success by compiling all of her advice in one place and marketing it as a low-cost product. Her decision to use beta-testers shows how fine-tuning a product with potential clients can help identify issues on the front end.

Elizabeth Djinis is a contributor to The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

Source: thepennyhoarder.com

What To Do This Weekend

activities-to-try-this-weekend

What to Do This Weekend

Weekend plans look a lot different nowadays, eh?  I’m sure you are as sick of reading stories that begin with,  “In these unprecedented times” or “Our new reality.”  So I’m going to skip the intro and the explanation …You are being a hero by staying home and protecting the health of your family and that of your neighbors.  Thank you!  Let me reward that good behavior with a list of a few things to keep you entertained this weekend.

Absurd Planet

It’s a ridiculous tongue in cheek nature show on Netflix.  There are plenty of adult jokes disguised as nature facts.  It’s child safe and adult approved.  The whole family enjoyed it!  If you are looking for a program the whole family can enjoy, add Absurd Planet to your watch list.

Watch Party

Speaking of Netflix, did you know you can watch a movie with friends long distance?  Check out  Netflix Party. It synchronizes everyone’s video playback and adds a chat feature.  If you and your significant other aren’t quarantining together, this is certainly a fun date night option, too!

Date Night Dinner & Dessert

If you are homebound with your significant other, you’re probably ready to spice things up.   Tasty did a great feature of creating a three-course meal from the pantry.  I was impressed….especially when one of the courses was peanut butter cookies!  Follow along and cook a great meal or just get inspired to create your own pantry date night!

Stretch

We are sitting still so much more than usual.  You need to give your joints and bones and muscles some love! Stretch them out!  There are plenty of free stretching videos on YouTube and the like, but my number one recommendation is the Peloton App.  They are offering a 90-day free trial right now, after that it’s $13/month.  The full body stretches are 5-15 minutes long giving you plenty of options.  Additionally, they have meditation, boot camp, running, and walking programs.  (and no, I’m not an affiliate…I just think it’s a great app)

Try A New Summer Recipe

Yeah, cooking isn’t a groundbreaking suggestion.  Approach it a little differently today.  Think of it as a meditation.  Take your time cleaning and cutting the fresh veggies or fruit.  Maybe watch a Youtube video first and learn a new technique.  Then when you are ready, take on one of these yummy summer recipes.

Dance 

Last week I took a dance lesson to learn the moves to the Tik Tok ‘Savage’ dance. The instructor was amazing…I was a *mess*!  But I haven’t laughed that hard in a while…and it used up a lot of energy!  You can find plenty of lessons on YouTube or you can try a virtual class with Diva Dance DC.  You can literally dance like nobody is watching! And who knows…maybe you will find some hidden talent!

Phone a Friend

….not for your sake, but for theirs.  People are getting cabin fever.  They need each other.  Scroll through your phone and find the friend that you know lives alone or the friend you know wishes they were living alone, and give them shout.  It doesn’t have to be a Zoom happy hour and it doesn’t have to be an hour long.  You can simply share a happy memory you have with them.  Small interactions and gestures go a long way right now.  

That’s it for this week.  As I find specific events or awesomeness, I will share a new post weekly!  If you have ideas or events to include next week feel free to send them my hollib@apartminty.com or @Apartmentalist on Instagram.

Be Well!

Read What To Do This Weekend on Apartminty.

Source: blog.apartminty.com

Looking for Cheap Plants? Here’s How to Be a Frugal Green Thumb

It’s a good time to be a plant. The plant industry is expected to grow by $29 billion over the next four years, as we turn to greenery for everything from decor to therapy, according to a report from the market research firm Technavio. It’s hard to scroll through Instagram without landing on a house […]

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

Source: thepennyhoarder.com

Spring + Summer Recipes to Fill Your Instagram Feed

SUMMER-RECIPES-TOO-PRETTY-TO-EAT

It’s officially May and that means summer is just around the corner!!  While a lot of things have changed this year, my love of summer remains!  Bring on the warm weather…am I right?  Along with sundresses and sunglasses comes a whole bunch of fresh fruits and vegetables I can’t wait to get my hands on.  The delicious recipes below from some of my favorite bloggers will all be in heavy rotation for the next month.  If you need a refreshing cocktail to go along with these delicious bites, bookmark these summer cocktails for your next read.

SUMMER PEACH BALSAMIC CAPRESE SALAD

Make-Ahead Recipes | Meal Prep Guide | One-Pot Tomato, Chickpea, and Orzo Pasta
via Whole and Heavenly Oven

GET THE RECIPE

STRIPED JUICE POPSICLES

Make-Ahead Recipes | Meal Prep Guide | Slow Cooker Butter Bean Minestrone
via The View From Great Island

GET THE RECIPE

TOMATO, PEACH, & BURRATA SALAD

Make-Ahead Recipes | Meal Prep Guide | Cucumber Quinoa Salad
via Two Peas & Their Pod

GET THE RECIPE

STRAWBERRY GOAT CHEESE CROSTINI

Make-Ahead Recipes | Meal Prep Guide | Winter Kale Salad
via Foodess

GET THE RECIPE

BAKED RATATOUILLE TIAN

Make-Ahead Recipes | Meal Prep Guide | Pizza Pasta Salad
via KELLIES FOOD TO GLOW

GET THE RECIPE

SUMMER FRUIT BREAKFAST BAKE

Make-Ahead Recipes | Meal Prep Guide | Rustic Polenta Casserole
via Eazy Peazy Mealz

GET THE RECIPE

BLUEBERRY BREAD PUDDING

Make-Ahead Recipes | Meal Prep Guide | Enchilada Stuffed Sweet Potatoes
via Spicy Southern Kitchen

GET THE RECIPE

Read Spring + Summer Recipes to Fill Your Instagram Feed on Apartminty.

Source: blog.apartminty.com