Tag Archives: freelancers

How to Become a Career Coach: 3 Success Stories

When you hear the term “coaching,” it’s easy to think of the whistle-blowing leader of your child’s little league team or a motivational life coach who pens self-help books.

Yet a stream of young professionals are now giving that term new meaning. They are spinning off parts of their businesses — and even creating whole new businesses — on the idea of coaching a specific skill, tool or industry.

How did they get started? Where did they find clients? And, perhaps the most perplexing question in the work-for-yourself world, how did they decide what to charge?

We talked to three pioneers in the career coaching world about how they got to where they are and what they want to do next.

Coaching the Business of Freelance Writing

Jenni Gritters and Wudan Yan, The Writers’ Co-op

Freelance writers Jenni Gritters and Wudan Yan both got into coaching after a continued flurry of requests for advice. Both have a presence on social media and had written viral articles about their professional experiences.

For Gritters, it was a piece she wrote on Medium in June 2019 with an eminently clickable headline: “How I made $120,000 in my first year as a freelance writer.” For Yan, it was a piece published around the same time about her saga of successfully extracting late fees from publications that were late paying her. In both cases, Yan and Gritters found themselves inundated with requests from people who wanted to “pick their brains” and ask for career advice.

At some point, they both decided that offering their time for free was not financially sustainable.

To streamline their advice in one place, Yan and Gritters decided to start a podcast, The Writers’ Co-op, which has since become a guidebook for freelancers with worksheets, webinars and even coaching. They also started their own individual coaching businesses, offering one-hour sessions with prospective and experienced freelancers.

A woman smiles outside while sitting next to a flower bush with white flowers on it.

Finding clients was never too much of an issue. Yan’s and Gritters’ relative internet fame assured some level of success. But deciding what to focus on and how much to charge posed bigger problems. Both Yan and Gritters lowballed their rates at first — Yan was charging $35 a session while Gritters was charging $50. Both have since raised their fees: Gritters is at $150 while Yan is at $200.

They advise being realistic about how much work coaching will take and charge accordingly. Remember that a one-hour coaching session does not just take one hour: It takes time to schedule the session, prepare for it and send a follow-up email with tangible guidance, as Yan and Gritters do.

Remember, also, to be thoughtful about what topics you choose to coach. Although Gritters was a longtime editor and once taught high school journalism, she knew she did not want to teach the creative elements of writing. She wanted to save her creative energy for her own work. Instead, she focuses her coaching on the business of freelancing.

Coaching Social Media for Nonprofits

Dana Snyder, Positive Equation

When Dana Snyder initially started her own social media marketing business for nonprofits four years ago, she wanted to emulate an agency. Her plan was to be on monthly retainers with nonprofits managing their social media.

But once those contracts ended, she quickly saw that her clients went back to their previous practices. She wanted to help them long-term.

Much like Gritters and Yan, it was a sort of serendipity that pushed Snyder into coaching. In the first year of her business, a nonprofit reached out asking if she would be willing to work with an internal employee. The leaders knew enough to know what they didn’t know — and that was social media and the digital world.

The coaching paid off. At the end of the year, the nonprofit’s CEO reached out to Snyder to tell her that they had had unprecedented success on social media channels.

Since then, Snyder has made the pivot from the agency model to business coaching and speaking engagements. In a twist of fate, 2020 was the first year Snyder decided to focus 100 percent of her business on online courses, coaching and speaking engagements.When COVID-19 hit, she saw a rush of demand for virtual professional development sessions and planning virtual events.

She offers pre-recorded online courses for purchase on topics like Facebook and Instagram, planning a virtual event and reaching ideal donors. Those range from about $39 to $70 per course. She also offers social media audits to nonprofits, which function as a one-time coaching session. Snyder asks about an organization’s business goals, researches their competitors and the nonprofit’s own content before presenting them with digital strategies for the future. Those start at $1,000.

But in the age of COVID-19, Snyder has found real success in webinars. She offers professional development series for nonprofits that can book her as a speaker. She also received the unique opportunity to become an approved speaker through CharityHowTo, a site that connects nonprofits with relevant webinars. That has both increased her presence in the community and taught her more about how to make an engaging presentation.

Snyder is an example of the power of having a diversified revenue stream — audits, online courses and speaking engagements — at a variety of price ranges.

FROM THE MAKE MONEY FORUM
Make Money on What Other People Throw Away
F
Passive Income Strategies
Theodora
Help
Losing everything
See more in Make Money or ask a money question

Coaching How to Pitch to News Outlets and Brands

Austen Tosone, Keep Calm and Chiffon

Austen Tosone did not initially become a full-time freelancer by choice. After getting laid off from two different magazine jobs, Tosone decided to pursue her blog, Keep Calm and Chiffon, and while writing freelance full-time.

As her work was getting published in publications like Refinery29, Teen Vogue, Bustle and The Zoe Report, she started receiving messages from people wondering how she got there.

“I really want to get into pitching magazines,” they would say, “and I would love any advice.”

But Tosone didn’t have the time to answer every one-off message. She decided to compile a resource that she could hand off to anyone with questions — for a price. That’s how she created her e-book, “Right On Pitch.”

The e-book focuses on the making of a successful pitch and looks at pitching brands and publications. She also has a section on negotiating rates. The book is priced at $9, which Tosone reasoned would be the cost of an actual coffee date, if each person who messaged her were actually able to take her out for coffee.

A woman sits at her home desk.

Tosone also learned the power of sharing your work with a small group before releasing it out into the world. Before launching her e-book, she shared it with about 12 beta-testers of freelance writers and influencers to get feedback. That helped her tweak the product to be ready to go.

The bulk of Tosone’s marketing for the e-book occurs on her own social media platforms, but she has paid to advertise in freelance writer Sonia Weiser’s Opportunities of the Week newsletter. She continues to do that, because she’s seen a good return from that $25 investment.

On top of her freelance writing career, Tosone now works full-time as a beauty content director at Jumprope, a company that helps users create how-to videos. But she’s still managed to find time to grow her e-book sales. In 2019, the e-book made up nine percent of her total freelance income. In 2020, it grew to 16 percent.

Tosone found success by compiling all of her advice in one place and marketing it as a low-cost product. Her decision to use beta-testers shows how fine-tuning a product with potential clients can help identify issues on the front end.

Elizabeth Djinis is a contributor to The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

Source: thepennyhoarder.com

7 Cheap or Free Meditation Apps to Foster Mindfulness

If the free version of Calm isn’t enough, users can upgrade to a premium subscription for .99/year and get access to even more mindful content.
Simple Habit’s goal is in its name — make daily meditation a simple, easy habit. This free app offers five-minute meditations, progress trackers and downloadable meditations for situations like air travel or remote adventures.

1. MyLife Meditation: Mindfulness

To access even more mindfulness content, Simple Habit has a premium subscription for .99/month.
This free meditation app promotes community by offering numerous discussion groups and ways to connect with other Insight Timer users.
It has programs guided by top mindfulness experts from Google, former monks and leading mental health experts. Whether you need a quick decompression before heading into work or a longer, pre-sleep session, Simple Habit makes meditation easy.

2. Simple Habit Sleep, Meditation

Ten Percent Happier opens by asking users a series of questions about their life and lifestyle, then curating a plan specific to each person. You can select goals such as fostering daily calm, lowering anxiety levels and more. You are also invited to choose the way you learn best, whether that’s through audio, reading, videos or hands-on experiences.
For those who are ready to kick things up a notch, the meditation app has a premium membership for .99/month or .99/year that unlocks 400+ activities, guided journaling prompts, yoga and soundscapes.
The Ten Percent Happier app was Apple’s best of 2018 award winner and was the top app in the Wirecutter’s list of “Best Meditation Apps” .
This app lets you track the number of days you’ve meditated, helping to make using Calm a rewarding habit.

3. Ten Percent Happier

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
Headspace is changing the meditation app space by offering mindful workouts, too. Led by Olympians Kim Glass and Leon Taylor, Headspace workouts combine mental grounding with body-pumping training sessions to promote holistic wellness.
With 71,000 ratings totalling 4.8/5 stars on the Apple App Store, Simple Habit Sleep, Meditation is one of the top free mindfulness apps available today.
The app is free to download. But to access its features, you can join the Breethe membership community for .99/month or .99/year.

4. Headspace

Source: thepennyhoarder.com
Another heavy hitter in the free meditation app space is Insight Timer, which was named App of the Year by TIME Magazine and Women’s Health.
With more than 10 million downloads, Breethe: Meditation & Sleep is one of the best meditation apps in the mindfulness market.
According to the app, users were 82% more likely to be less anxious with consistent use of MyLife Meditation: Mindfulness. Sign us up! This free meditation app also offers breathing exercises to catalyze calm and groundedness, tracking mental health with a daily feelings log, and guided meditations recommended just for you.

5. Insight Timer

Here’s the catch: the Ten Percent Happier program isn’t free , though you can start with a 14-day free trial before paying .99 for a one-year subscription.
One of Headspace’s more unique offerings is its Weathering the Storm collection, a series of guided meditations, prompts, body scans and stories geared toward helping folks navigate the challenges presented by the past year.
Kristin Jenny is a contributor to The Penny Hoarder.
Selected as the Apple App Store’s “App of the Day” in 2020, MyLife Meditation: Mindfulness is a free meditation app that is personalized to how you feel and only asks for a few minutes of your day.

FROM THE SAVE MONEY FORUM

6. Calm

Whether you’re looking to sleep better, move through an addiction, improve leadership at work, or work on your meditation practice, Insight Timer has a guided meditation for you.
With its free version, users get access to loads of guided meditations, sleep stories, ambient sounds and breath timers that all seek to promote a more tranquil, fulfilling life.
Calm is one of the original mindfulness programs for smart devices. It boasts 40 million downloads worldwide and 1.1 million reviews on the Apple App Store.
This affordable (but not free) meditation app has a free 14-day trial before charging .99/month or .99/year (which brings the monthly total down to .99/month).
Calm offers a wide variety of meditations, from flight anxiety to SOS panic sessions designed to ground users in the present. Some of its meditations and bedtime stories are led by famous voices like Bindi Irwin, Matthew McConaughey and Stephen Fry, to name a few.

7. Breethe: Meditation & Sleep

Best of all, thanks to modern technology, meditation has never been so accessible. You need no equipment, and there are hundreds of free meditation apps and mindfulness apps to assist you in finding your zen.

Headspace is one of the best-known mental health apps. Its nearly five-star rating and 65 million downloadsshow Headspace is on it for meditation practice.
Wellness experts like mindfulness coach Lynne Goldberg walk you through practices to help you achieve a smiling mind and a calm body. Breethe seeks to help all users find peace with their emotions, physical sensations and current events through deliberate mental health practices.
Breethe has over 1,000 tracks of nature sounds, guided meditations, bedtime stories, five-minute and three-minute meditations and more.
This easy-to-use app is led by Emmy-award winning journalist Dan Harris, who works with some of the best meditation teachers in the world to bring you sessions focused on meditation practices like self-compassion, emotional balance and navigating crises.
Insight Timer is a must-have for those who want a wide variety of meditation practices, as the app offers thousands of guided meditations and is constantly adding more. It also has no-cost music and ambient soundtracks to promote better sleep and focus.
Stress is something we all deal with in varying forms. The past 12 months have tested everyone’s ability to cope with unprecedented stressors, and well, it’s tiring having to adapt to a constantly changing landscape. Meditation is scientifically proven to lower stress levels and help soothe the hamster wheel of thoughts racing through our minds.